I led a true group effort across Marketing and Package Design at Melissa & Doug to consolidate twelve Arts & Crafts sub-lines, including the "Decorate-Your-Own" craft kits, into one new comprehensive product line - Created by Me! A total of 76 products fall into this new sub-category.

All Created by Me! packages have consistent brand hierarchy and layout. An inspiring photo of a completed craft is displayed prominently on the front of pack, within clean white space. The colors are bright and inviting. Packages that were formerly designed in an all-blue/boy or all-pink/girl palette now feature a mix of colors for broader appeal.